No Alternative is a radio show broadcast from California State University Fullerton. We like to explore the question: What's alternative? Including live mixes and deep dives into the historical context of music scenes, the goal is to change listener's perspectives on what they consider to be alternative music and alternative culture. The show has explored genres typically considered Alternative, such as the UK's C86 scene and Indie movement, as well as its American contemporaries like College Rock, the Paisley Underground, and Hardcore Punk. Additionally, we explore the role of journalism and popular culture in helping shape alternative culture and commodifying it, such as the outcasting of Shoegaze and the Cool Britannia movement that brough Britpop into the mainstream.